The passionate founder brings with him his granddaughter Leona (10) on a fishing trip for big halibuts by Bleiksøya. The longline was dropped from his friend's fishing boat Havblikk, the night before. The fishing spot they chose, is known for its large halibuts.
The climate change in his Arctic hometown, made Roy Bernt Pettersen reflect. Can an environmentally friendly salmon farm be built on land? On his island, Andøya?
Watch the new Andfjord Salmon-movie here:
- My drive is to create something innovative. Then an idea struck me, and I felt I had to prove it to the world, says Roy.
Now his idea is being realized and is under construction. At Kvalnes 69 degrees north, on the island of Andøya, a part of the Arctic Vesterålen, a completely new concept for salmon farming is taking shape.
- I'm passionate about creating solutions. Solving complicated questions, where you need smart answers.
Roy believes that he and his colleagues have those right answers to the challenges of a global salmon industry. Andfjord Salmon is a land-based facility with proprietary and patented technology. Our salmon cannot escape, sea lice is eliminated and dangerous algaes are kept out.
Roy explains to Leona:
- At the ocean depth of several thousand meters, very nutritious salt-water is brought in to Northern Norway with the Gulf Stream. This up-flow creates an unique wealth of fish among the many Arctic islands of Vesterålen. The Gulf Stream is precisely the reason for our perfect farming conditions, to produce our salmon so exceptionally well.
Roy draws in the sand on the beautiful beach at Bleik.
- Take a look at this square, says Roy to Leona.
- Why the square grandpa, wonders Leona out loud.
- A very good question, says Roy and laughs.
The square pools are the very heart of Andfjord's technology. An all-natural ocean current is created within the pools. The salmon get crystal clear water and plenty of space. All bio residues are removed and recycled.
- It is our grandkids who will inherit the planet. We must leave them a footprint we can be proud of. The dream is to leave a salmon farm with the smallest footprint possible, to the next generation, says Roy.
- Do you believe me, Leona, asks Roy.
- Yes, responds Leona.
- Yes, I hope so, smiles Roy.
Roy's visionary plan is to build the world's largest and most sustainable flow-through salmon facility on land in the Arctic. The company has secured three major locations on the western shores of Andfjorden. Annually 70,000 tonnes of salmon will be produced by Andfjord Salmon. At that production level, the company will become one of Norway's largest aquaculture firms.
- I've been dreaming of this salmon farm for a very, very long time. I've had this dream for half my life, says Roy with a broad smile.