Andfjord Salmons executive management and its Board of Directors are comprised of individuals with extensive experience. We all share the vision to build Norways most modern and sustainable salmon farming operation.
Roy Bernt Pettersen
Working Chairman of the Board
Experience from several companies as chairman and board member. Organization experience and engagements for collaboration and partnership between seafood companies in Vesterålen. Solid network in the seafood sector in northern Norway. Educational background from University of Tromsø as Fisheries candidate. He has been a CEO in fish farming industry, building up smolt production and land based fish farming production.
Mr. Traaseth (1960) joined the Andfjord Salmon board of directors in 2017. He is an independent consultant and investor focusing on both listed and unlisted securities. Traaseth has extensive experience from equity sales and the capital markets from companies such as Sundal & Collier AS (now ABG Sundal Collier ASA), Fondspartner AS, Globus Asset Management AS and Handelsbanken Markets. He has extensive board experience form serving on the board of directors in companies within both construction, telecom and real estate. He holds a Master of Business Administration (MBA) and Bachelor in Finance from Daniels College of Business in Denver. Traaseth and associated companies hold 2,304,999 shares in Andfjord Salmon.
Mr. Holmøy (1972) is the CEO of Holmøy Maritime, owner of Eidsfjord Sjøfarm (vertically integrated salmon farmer producing 15 – 20k tonnes HOG annually) as well as serving on the board of directors in a number of fishing and fish farming related businesses in Northern Norway. He joined the Andfjord Salmon board of directors in 2019. Holmøy and associated companies own 66,400 shares in Andfjord Salmon.
Ms. Flatland (1986) joined Andfjord Salmon’s board of directors in 2019. She is communication director at Nordic Choice Hotels and has previously been a communication advisor at the Norwegian Conservative Party and an intern in Geelmuyden.Kiese. Flatland holds a MSC in International Business and Strategy from Copenhagen Business School, which also included exchange studies at Fundacao Getulio Vargas, City University of Hong Kong and University of San Diego. Flatland owns 56,700 shares in Andfjord Salmon.
Mr. Strandenæs (1986) is CEO of UFO Holding AS (Union Family Office), UFI AS and UFI Capital AS focusing on listed companies, private equity and venture capital. He Joined Andfjord Salmon’s board of directors in 2019. Strandenæs has extensive experience from equity sales, derivatives sales and asset management from his former positions in Carnegie AS and Danske Bank. His educational background is from BI Norwegian Business School where he specialised in Business Finance.
Mr. Rasmussen (1985) joined Andfjord Salmon in 2020. He is the former managing director of Primex Norway AS and the former factory manager of Norway Seafoods' facility in Melbu, Norway, from 2012 to 2017 (part of Lerøy Seafood Group from 2016). Rasmussen has also previously worked within fisheries and holds a master’s degree in Fishery and Science from the University of Tromsø (UiT), Norway. Rasmussen and associated companies own 100,000 shares in Andfjord Salmon.
Mr. Krøgenes (1959) joined Andfjord Salmon in 2018. He has extensive experience within business development for Norwegian companies in Norway and in the USA, including from a four-year position as trade commissioner for the Norwegian Trade Council where he was involved in projects related to the import of Norwegian salmon to the USA. Krøgenes also has experience from Aquafence AS, where he held the position as chairman and president of Aquafence's operations both in Norway and the US. He has also been the CEO of Fabrikken Næringshage (later merged with Egga Utvikling). Krøgenes and associated companies own 1,410,735 shares in Andfjord Salmon.
Mr. Martinsen (1979) joins Andfjord Salmon in January 2021. He has 15 years’ experience from senior finance roles and is a state authorized public accountant from NHH the Norwegian School of Economics. He started his career with KPMG and has been the financial manager at TV distributor RiksTV and a CFO position at insurance company Nemi Forsikring. Prior to joining Andfjord Salmon, Martinsen was head of finance at the Norwegian Food Safety Authority.
Ms. Thomassen (1963) joined Andfjord Salmon in 2020. She is the former department head at Åkerblå fish health company in Vesterålen, Norway. Prior to this, Thomassen spent two decades as managing director of Sortland-based fish health company Vesterålen Fiskehelsetjeneste AS. She is a veterinarian from the Norwegian School of Veterinary Science and has more than 30 years’ experience from the fisheries and aquaculture industries in North Norway.
Mr. Eriksen (1971) joined Andfjord Salmon in 2019. He has university education in avionics, automations, space engineer. He is founder of Vesterålen Online - vol.no (CEO), one of Northern Norway's first and largest online newspapers as well as co-owner of SmartLine (CTO), a development company for fishing equipment. He has several patents, including a patent for a fish pump and a fish bleeding system. He is main developer and co-owner of Hellesvik Utvikling (chairman) – antiroll system for ships. Eriksen and associated companies own 97,000 shares in Andfjord Salmon.
Mr. Nilsen (1980) joined Andfjord Salmon in 2019. He has experience from various positions in Skanska and lately as project manager in Sortland Entreprenør, having responsibility for the whole building process. He has a three year education from technical college alongside a full-time position at Skanska. Nilsen owns 6,000 shares in Andfjord Salmon.
Mr. Jørgensen (1982) joined Andfjord Salmon in 2020. He is an educated machinist and attended Bodø Maritime Technical School. He has extensive experience as a machinist, technician and chief engineer in shipping companies and companies such as CG Rieber Shipping, Remøy, Alenmar, Østensjø shipping company, Hurtigruten, Vitex and Andøy machine station. Jørgensen owns 1,869 shares in Andfjord Salmon.
Mr. Torgersen (1977) joined Andfjord Salmon in August 2020. He has two decades of experience from the aquaculture industry. Prior to joining Andfjord Salmon, Torgersen worked for Norwegian aquaculture company Flatanger Settefisk, where he has held positions as smokehouse manager, production manager and feed manager. Torgersen also spent several years as smokehouse manager at Nesset Fiskeoppdrett. He holds a certificate of apprenticeship in aquaculture.
Experience with controller, finance and tax from Skatteetaten and Scale Protection. Has also worked as landscape gardener and within construction (asphalt). Ruben holds an MSc in Business and Economics from UiT.
Viggo has extensive experience from over 25 years in the construction business. Ha has been site manager and assisting site manager as well as 10 years as technical manager. Viggo has completed technical college.
Andfjord Salmon is a Norwegian company established in 2014 by Roy Bernt Pettersen. The founder with an expert team of unique backgrounds, have developed an innovative and sustainable aquaculture concept. The company is headquartered in Sortland with its facility located at Kvalnes on the northernmost island of Andøya in the Arctic Archipelago of Lofoten, Vesterålen.